Juliana was a featured Ingnite DMC speaker at the 2013 Portland Digital Marketing Conference. PDXDMC is a yearly conference for business professionals looking to add digital marketing to their business promotion activities or to enter digital marketing as a profession.
IG: Engineering Product Launches: Women at the Helm
Tuesday IGNITE DMC Presentation
SPEAKER: Juliana Lukasik
Are you a businessperson or marketing professional daunted by the task of appealing to the widest possible audience and flummoxed by your market research results? Have no fear! Women in senior and creative positions are the key to your success. Women bring an understanding of unspoken language, diversity, practicality and another perspective on value. Women are not the ‘wildcard’ when it comes to reaching your biggest demographic. Storytelling to engage female audiences is tricky, but crucially important. We’ll tell the story of how to engage women on the business side product launches as well as her perspective as a loyal consumer.